Alex Pacheco, Co-founder (1980), speaking on Animal Rights Zone:
I’m often asked “Why did you part from PETA, was it a fundamental issue and/or do you feel the actions by PETA are justified?” The short answer is: I left PETA because it had and has drifted far from its base, and because of disagreements over tactics. The longer answer is: The record will show that while I was there, my core focus was on developing high impact exposés which were very inclusive, and were typically made up of a combination of at least: undercover investigations, criminal and civil litigation, legislation and of course public education.
Kim Stallwood, Executive Director (1987-1992), from my forthcoming book, Animal Dharma:
At this time I was PETA’s executive director and proud of our accomplishments; however, I was becoming increasingly uncomfortable with the organisation’s leadership and the direction in which some of the publicity stunts were going. Of course, our mission was to educate people about animal exploitation but was it necessary to do so at the expense of someone else? This led me to making what I believed to be the only honourable decision I could make. I resigned in 1992 and left PETA without any other employment to go to. I enthusiastically supported what I always understood to be PETA’s effective two-part strategy of presenting, first, the problem of animal cruelty with innovative undercover investigations and, second, offering the solution by inspiring people to adopt a compassionate vegan lifestyle. The focus of this brilliant but deceptively simple approach of simultaneously and credibly presenting the problem with the solution appears to have changed. PETA’s increasing emphasis on celebrities and strident publicity stunts overwhelming its brilliant undercover investigations and unnecessarily polarising sections of the population, including women, racial minorities and obese people, from its deliberately provocative publicity stunts that trivialise them.