The increased promotion of vegetarianism is becoming a major concern for British farmers. West Wales sheep farmer, and livestock adviser to the National Farmers Union, John Mercer, says farming industries are now dedicating a lot more time to counter the message that it’s bad to eat animals. “Not a day goes by when we don’t have some press article or somebody talking about meat-free Mondays, or Paul McCartney and that sort of side of things, or the dangers of red meat consumption and save the planet and all these sorts of issues,” he says. “So that’s a real concern for us and something we seem to be spending more and more time on.”
Well, they should be bothered, shouldn’t they? I’d be bothered too if I were them.